Personal Information
Organization / Workplace
Tampa/St. Petersburg, Florida Area United States
Occupation
Partner, Retail Practice Lead
Industry
Advertising / Marketing / PR
About
LoyaltyOne develops rich customer relationships for our clients through a broad set of service offerings in customer strategy and experience design, shopper analytics and research, loyalty program design and operations, and insight-driven marketing communications. As Retail Practice Lead, my responsibilities include:
• Driving industry innovation through published articles, serving as a Contributing Editor for COLLOQUY magazine, and global teaching and instruction opportunities such as the DMA’s Loyalty 101 seminar
• Designing customer loyalty strategy solutions for clients that amplify their brand positioning and deliver highly positive ROI
• Executing CRM and loyalty marketin...
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