Thares: Fed Communicators Panel
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This document provides guidance on developing effective social media policies and strategies for government agencies. It outlines key considerations for defining goals, audiences, and metrics. It also describes important components of a social media policy like scope, roles, and guidelines for internal and external use. The document gives tips for creating and sharing online content, listening to audiences, and establishing metrics for measuring success. It emphasizes starting with a content calendar and testing different communication approaches.
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Fsa social media resourcesfederalstudentaid
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Federal Student Aid provides social media resources on Facebook, Twitter, and YouTube to share information about federal student aid programs, the Free Application for Federal Student Aid (FAFSA), and the financial aid process. These social media channels offer updates on events and videos covering topics like understanding aid, applying for aid, responsible borrowing, and loan repayment. Additional social media resources can be found at www.studentaid.gov/social.FAFSA Completion Calendar 1/26 - 2/1
FAFSA Completion Calendar 1/26 - 2/1federalstudentaid
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The document is a social media content calendar for promoting FAFSA completion from January 26 to February 1. It includes tweets and Facebook posts to be shared each day addressing topics like FAFSA deadlines, the application process, financial aid eligibility, and resources for assistance. The goal is to encourage students to complete the Free Application for Federal Student Aid form to qualify for financial support for college.FAFSA Completion Calendar 1/19 - 1/25
FAFSA Completion Calendar 1/19 - 1/25federalstudentaid
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The document is a social media content calendar for promoting FAFSA completion from January 19-25, 2013. It includes planned tweets and Facebook posts with images or videos on topics like FAFSA deadlines, how to fill out and submit the FAFSA, types of federal student aid, and where to find help completing the FAFSA. The goal is to encourage students to complete the Free Application for Federal Student Aid as early as possible to meet financial aid deadlines.FAFSA Completion Calendar 1/12 - 1/18
FAFSA Completion Calendar 1/12 - 1/18federalstudentaid
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This social media content calendar outlines posts for Twitter and Facebook from January 12-18 regarding completion of the Free Application for Federal Student Aid (FAFSA). The tweets and Facebook posts provide information about FAFSA deadlines, requirements, corrections, and estimated financial aid. They encourage students to complete the FAFSA and offer tips and resources to help with the process. The goal is to promote awareness and completion of the FAFSA through just-in-time reminders and answers to common questions on financial aid.FAFASA Completion Calendar 1/5 - 1/11
FAFASA Completion Calendar 1/5 - 1/11federalstudentaid
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The document is a social media content calendar for promoting FAFSA completion from January 5-11, 2013. It includes planned tweets and Facebook posts on various topics related to completing and submitting the FAFSA form such as eligibility requirements, dependency status, application deadlines, and sources of financial aid. The calendar schedules posts to provide a steady stream of reminders and information to help students and families with the FAFSA submission process.FAFSA Completion Calendar 12/29 - 1/4
FAFSA Completion Calendar 12/29 - 1/4federalstudentaid
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The document is a content calendar for social media posts promoting completion of the Free Application for Federal Student Aid (FAFSA) from December 29, 2012 to January 4, 2013. It includes scheduled tweets and Facebook posts on specific dates providing information about the availability of the 2013-2014 FAFSA, reminders to complete it, tips for gathering required documents, links to FAFSA related resources, and the importance of completing it annually to maintain federal student aid eligibility.Philadelphia pa training 12.4.12
Philadelphia pa training 12.4.12federalstudentaid
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This document summarizes a training on applying for federal student aid. It covers the following key points in 3 sentences:
The training discusses the mission of Federal Student Aid to provide grants, work-study, and loans to eligible students. It reviews common myths about financial aid eligibility and application process. The bulk of the training provides an overview of the major federal financial aid programs, the FAFSA application process, what to expect after applying, and resources for applying and learning more about financial aid.Ad
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Thares: Fed Communicators Panel
- 1. Susan Thares 03/13/2013 Social Media Policies & Effective Strategies
- 2. Things To Consider Before You Begin What are you solving for? Who is the audience you want to reach? What does your customer want/need from you? Engagement or one-way communication? Where does your audience engage on social media? What constitutes success? What resources ($$ and people) are available? Identifying key stakeholders in your organization Leverage other government resources
- 3. Policy Components Purpose Scope Who does it apply to Background & Definition Defining social media/digital engagement & benefits of using it for your agency How is relates to and advances your agency mission Roles & Responsibilities Who is authorized to speak in an official capacity Approval processes Policy Specifics Access Account Management Acceptable Use Legal Requirements How itll be managed/Governance
- 4. Creating Policy Internal Use Guidelines Follow all applicable government & agency policies Disclose only publicly available information Dont use your status to discuss overly personal info Show respect & professionalism Respect others privacy Correct misinformation or mistakes Avoid political statements
- 5. Creating Policy External Use Guidelines Comment Policy Linking Policy External link evaluation criteria Disclaimer of endorsement If you receive PII
- 6. Creating Policy Obtain Terms of Service for all Third- Party Apps you plan to use Get approval from OGC Familiarize yourself with the latest records management, privacy and security guidelines Leverage all the great resources on HowTo.gov
- 8. First Steps to an Effective Strategy
- 9. Starting your Strategy Listen online for questions, comments, information gaps around your products and services Wade through the noise, look for good nuggets and dont take it personally Creating content is key Write in plain language, inject some humor and go beyond text based content Link back to resources on your websites Build an inventory of content before you start and determine how often you are going post Metrics What to measure and how to report it Adjusting as you go
- 10. Online customer listening is essential to a successful social media strategy
- 11. Create Relevant Content Monitor Trends Identify Key Customer Issues Listen
- 12. Include a variety of links to your websites, resources and blogs Create visual collateral (video, photos, infographics) Create a content calendar Repurpose content when you can Retweet relevant info from the White House, other agencies and other parts of your agency
- 13. Establish some basic metrics Review metrics regularly and adjust accordingly (e.g. # posts/tweets, time of day, days of the week, etc.) What content resonated most with your audience Test different ways to communicate a message (e.g. use different tweet headlines that link to the same blog) Create FAQ spreadsheet with corresponding answers in Facebook and Twitter formats
- 15. Have Fun with It
- 20. Twitter Post Example 20 Shortened link to info on StudentAid.gov
- 21. The more the merrier 21
- 23. Some of our YouTube Playlists 23
Editor's Notes
- #12: There are two main reasons why we have made online customer listening a priority at Federal Student Aid:For one, we use it to create relevant content. Like many government agencies, we deal with a relatively complicated topic. As many of you probably know first hand, financial aid can be confusing, especially if youre new to it. Social media listening allows us to figure out what questions our customers have so we know where to focus our content efforts. The second reason is to identify key customer issues and, in turn, improve your products and services. Unlike focus groups and surveys, the feedback you get by engaging in social media listening is live. You are not asking people to predict their behavior, but instead, you are finding out where their stumbling blocks are as they are interacting with your products and services.