Mondiali reporting
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Carrefour will use the 2014 FIFA World Cup as the focus of its promotional plan, launching marketing campaigns across its hypermarkets, supermarkets, and express stores. The plan will involve three promotional periods over 40 days to drive sales around the tournament, supported by a large communication plan targeting over 40 million impressions, 50 million clicks, and engagement on social media.
Mondiali reporting
- 1. World Cup 2014: the big event for Carrefour promo plan The FIFA World Cup is THE EVENT of 2014, A very high impact commercial dynamic NEVER seen before in food retail DIREZIONE MARKETING Involvement of all BUs: CRF hyper CRF market CRF express 3 promotional periods thereafter for a total of 40 days of activity as happens every 4 years Communication plan 1000 GRPs 85% target achiev. 8,6 frequency 34% prime time 40 M impression 50M click 8,2K likes 737 comments 1,7 share 4,4K tweet 470 mention 1,1 retweet
- 2. World Cup 2014: the big event for Carrefour promo plan The FIFA World Cup is THE EVENT of 2014, A very high impact commercial dynamic NEVER seen before in food retail DIREZIONE MARKETING Involvement of all BUs: CRF hyper CRF market CRF express 3 promotional periods thereafter for a total of 40 days of activity as happens every 4 years Communication plan 1000 GRPs 85% target achiev. 8,6 frequency 34% prime time 40 M impression 50M click 4,1M email 8,2K likes 737 comments 1,7 share 4,4K tweet 470 mention 1,1 retweet