Hotseat: 2012 Games for Health Conference

Jun 13, 20122 likes990 views

Hotseat joined the Games for Health Conference's 3rd Annual Out & About Mobile Serious Games Conference to share what we're doing to turn short social breaks into meaningful activity.

HOTSEAT:
USING GAME MECHANICS & SOCIAL
ACCOUNTABILITY TO UNSEAT YOURSELF
FRAN MELMED
CONTEXT COMMUNICATION
!
DUSTIN DITOMMASO
MAD*POW

GAMES FOR HEALTH 2012!

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

DON’T JUST
SIT THERE!
Turn short breaks into
meaningful activity.

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

"

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

PEDOMETERS AND TRACKERS WORK.
If you get up.  
!

 
"

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

A CLOCKY FOR YOUR CHAIR

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

THE SETUP
We’ll invite your
employees.
 
" Then they can
download and create
 
"
 

!
!
their account.
"

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

SELECT
ACTIVITIES  
Employees decide what
" activities to do during
their micro-breaks,
 
"
 

!
!
considering interest
and intensity.
"

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

ACTIVITY
DETAIL  
If an activity’s
" unfamiliar, employees
can get more detail
 
"
 

!
!
at any time.
"

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

DAILY VIEW
 
Hotseat sets up
a daily, personalized

"  
activity break schedule,
working around each
" employee’s calendar
 

!
! . "
availability

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

FIND FRIENDS
CREATE GROUPS
For fun and social
 
accountability,
employees can invite  
friends—including
outside-of-work ones. "

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

INITIATE
CHALLENGES 
Groups can
"  
collaborate or
compete on challenges
"
 

!
! "
& preset bundles of
activities.

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

TRACK
PROGRESS
Employees can track
" daily activity while
" employers track
  overall activity.
!
!

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

DESIGNING
INTERVENTIONS
Behavior Change
" Motivational Design
" Gameplay
 
! Social Support & Influence
! Good Interaction Design

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

COM-B MODEL Michie et al

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

ACTION
PLANNING
Lower the barriers to
entry – Make it Easy!

Smallest Effective Dose

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

MEANINGFUL
FEEDBACK
What’s the most valuable
& actionable data?

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

MOTIVATIONAL
DESIGN
Design to support
Psychological Needs

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

MODES OF PLAY

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

INTEREST &
GAMEPLAY
Novelty, Chance
& Surprise
Time Pressure
Strategy
& Meaningful Choice
NO BADGES!

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

SOCIAL
INFLUENCE
Group Play (vs & co-op)
Mutual Dependence
& Obligations
Social Comparison
Socializing
Hawthorne Effect

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

PILOT OFFER
•  Hotseat app for pilot employees
•  Employer dashboard
 
•  Ready-to-roll launch communication packet
•  Pre and post-pilot year online survey  
(Company and user population only)
 
•  No license renewal fees 
(Excluding hosting, maintenance and new seats)  
"
CONTACT:
Fran Melmed
fran@contextcommunication.com
215.922.2525!

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

THANKS
 
 
"
Fran Melmed Dustin DiTommaso
fran@contextcommunication.com Dustin@madpow.com
@femelmed | @gethotseatapp @DU5TB1IN
contextcommunication.com! madpow.com!

@femelmed | @DU5TB1N | #gfh12
GetHotseatApp.com

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Hotseat: 2012 Games for Health Conference

1. HOTSEAT: USING GAME MECHANICS & SOCIAL ACCOUNTABILITY TO UNSEAT YOURSELF FRAN MELMED CONTEXT COMMUNICATION ! DUSTIN DITOMMASO MAD*POW GAMES FOR HEALTH 2012! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

2. DON’T JUST SIT THERE! Turn short breaks into meaningful activity. @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

3.     " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

4. PEDOMETERS AND TRACKERS WORK. If you get up.   !   " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

5. A CLOCKY FOR YOUR CHAIR @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

6. THE SETUP We’ll invite your employees.   " Then they can download and create   "   ! ! their account. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

7. SELECT ACTIVITIES   Employees decide what " activities to do during their micro-breaks,   "   ! ! considering interest and intensity. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

8. ACTIVITY DETAIL   If an activity’s " unfamiliar, employees can get more detail   "   ! ! at any time. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

9. DAILY VIEW   Hotseat sets up a daily, personalized "   activity break schedule, working around each " employee’s calendar   ! ! . " availability @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

10. FIND FRIENDS CREATE GROUPS For fun and social   accountability, employees can invite   friends—including outside-of-work ones. " @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

11. INITIATE CHALLENGES  Groups can "   collaborate or compete on challenges "   ! ! " & preset bundles of activities. @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

12. TRACK PROGRESS Employees can track " daily activity while " employers track   overall activity. ! ! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

13. DESIGNING INTERVENTIONS Behavior Change " Motivational Design " Gameplay   ! Social Support & Influence ! Good Interaction Design @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

14. COM-B MODEL Michie et al @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

15. ACTION PLANNING Lower the barriers to entry – Make it Easy! Smallest Effective Dose @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

16. MEANINGFUL FEEDBACK What’s the most valuable & actionable data? @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

17. MOTIVATIONAL DESIGN Design to support Psychological Needs @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

18. MODES OF PLAY @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

19. INTEREST & GAMEPLAY Novelty, Chance & Surprise Time Pressure Strategy & Meaningful Choice NO BADGES! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

20. SOCIAL INFLUENCE Group Play (vs & co-op) Mutual Dependence & Obligations Social Comparison Socializing Hawthorne Effect @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

21. PILOT OFFER •  Hotseat app for pilot employees •  Employer dashboard   •  Ready-to-roll launch communication packet •  Pre and post-pilot year online survey   (Company and user population only)   •  No license renewal fees  (Excluding hosting, maintenance and new seats)   " CONTACT: Fran Melmed fran@contextcommunication.com 215.922.2525! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

22. THANKS     " Fran Melmed Dustin DiTommaso fran@contextcommunication.com Dustin@madpow.com @femelmed | @gethotseatapp @DU5TB1IN contextcommunication.com! madpow.com! @femelmed | @DU5TB1N | #gfh12 GetHotseatApp.com

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Hotseat: 2012 Games for Health Conference

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