Experienced marketing executive, passioned about music, communications and the challenges of the 鈥渁ll-digital" new reality in people鈥檚 lifes and business in general. Working in the digital marketing landscape for 20+ years now, being the last 5 focused in the digital music business.
As a digital marketing maven, had the opportunity to be "into the trenches鈥�, helping to shape the market, since when the internet started to became a mass media channel for the audience as for advertisers (@ Globo.com); then helped to spread the idea of "cross-media" to some of the biggest brands in Brazil (@ Globo TV), as a kind of evangelist; then have had another great opportunity, now to surf the "influen...
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