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London, United Kingdom United Kingdom

Senior UX Architect at The Team Brand Communications Limited

Technology / Software / Internet

With near two decades experience creating for the web, and have worked with everyone from artists to large multinationals across Europe, the United States and Africa. Applying knowledge from behavioural economics, cognitive science and evolutionary psychology, I looks to build pleasurable friction free experiences that enable end users to achieve their goals in something approaching to flow state. In my work I explores creative, novel and ethical solutions to business challenges, before validating them with a clear thinking, evidence based approach to user research and testing.