Sarbajit helps companies build front line engines like Direct Sales, Marketing and Demand generation and Customer Engagement through Digital Media, connecting them back with Implementation, Product Management and Support Functions. Engagement through Digital Media can be designed to play pipeline to Sales pipeline. Governance sits on top of all the engines. The engines are driven by measurable KPI’s driving objectives and behaviour. Measurability of KPI’s can drive pipeline confidence and critical investment decisions.
Sarbajit brings in innovation in business models to enable such engines. He can get down to tactical aspects while keeping a strong focus on strategic goals.