Robert M. Wright specializes in the creation of break-away revenue strategies and unblocking critical problems to drive substantial market valuation for technology companies. Bob has been at the forefront of innovative positioning strategies and helps executives understand and drive the levers to achieve break-out growth and category dominance.
Over his career, Bob has successfully driven category leadership and differentiation strategies for over 250 B2B technology companies including VMware, Microsoft, SAS, Citrix, as well many new category disruptors such as PLEX, Workday, HootSuite and New Relic. He is a frequent speaker and sits on several advisory and non-profit boards.
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