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Sulin Lau

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Ever since I was little, I've loved both stories and science. And both still heavily shape how I approach every assignment - the accidental marketing career, building new teams from scratch, my writing, all the fun non-profit stuff. As a retired planner and semi-rehabilitated nerd, I'd still like to think that I'd never take on any job so senior it doesn't allow me the time to roll up my sleeves, and study how something works for myself. It helps that things got a lot more interesting with tech. Each new technology presents a window for brands to rewrite how they interact with their users. Each shift in user need/behavior/expectation, another opportunity to transform insight into conn...

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