20 years' global experience in the high-tech sector, building and leading teams in software and hardware. General management, marketing, sales, e-business and operations expertise. Blue-chip experience with Adobe, Apple, Business Objects & SAP. Internet, media, start-up experience with eVox TV, Internet Strategies, ScaleXtreme, Total Defense, Untangle & WeVideo
Specialties: marketing strategy - product, corporate, field; customer acquisition - inbound content marketing, PPC, social media, marketing automation; customer conversion - direct sales, lead management, e-commerce; customer engagement - product experience, support, loyalty. Measurement and analytics throughout.
Domain experienc...
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