Conversational Commerce for Stadiums and Live Events
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Learn what it means to go conversational as a brand and make it easier for all of your consumers to buy tickets, discover new events, ask questions, order from their seat, buy things and get help all through messaging.
Conversational Commerce for Stadiums and Live Events
- 1. A view of conversational commerce for Live Events
- 2. Todays consumers live on their phones
- 3. 100 BILLION 7.2 TRILLION Theyre messaging and texting friends and family... but many brands arent meeting them here.
- 4. It should be this easy for them
- 5. But most live event venues dont make it easy to connect with visitors
- 6. Live event apps have low adoption (less than 6%), or if they do get downloaded, they get buried on your consumers phones. Apps are only relevant and ef鍖cient when theyre used often and kept up-to-date.
- 7. Conversational Commerce changes the game ABC
- 8. Major platforms have opened up to business messaging
- 9. The new digital is AI-powered conversational commerce.
- 10. Do you have any IPAs for delivery to my section? Arriving at their seat Id like to order a large custom jersey with my name on the back. Number 12 please! After half-time I lost my hat in Section 117. Can you help? After the game Hi Sam, did you know your favorite band is coming to town in two weeks? Can I help you order tickets? Next month Is there parking available at the stadium? Before the event Going conversational offers continuous connection across the entire fan journey DISCOVER CONSIDER TRANSACTSUPPORT RE-ENGAGE
- 11. Your brand can become a contact in their phone, just like friends & family. Jared Smith Angela Aaron Samson
- 12. A win-win-win with conversational commerce
- 13. LivePerson provides the full conversational ecosystem
- 14. 05 Differentiate Innovate as a Conversational Business Transformation Value 00 Status quo Web, App, Voice & Chat 01 Launch Set the Foundation 02 Expand Mature Automation & Optimize Tango 03 Scale Leverage Learning AI & Move to Intent Led Automation 04 Orchestrate Fully integrate to create Conversational Grid The 5 stages of conversational maturity How to transform your organization into a conversational business Lighthouse Workshop to kick things off
- 15. Scalable: AI-as-a-Service: Guaranteed results: Accelerate transformation with Gainshare KEY USE CASES
- 17. 8% 69% 30% - 48% 11% 43% The Cosmopolitan Hotel AI concierge, Rose, increases customer spend and loyalty
- 19. An Apple-LivePerson innovation, guiding CMOs and thousands of other attendees through the largest creative festival
- 20. Turn 1-way outbound SMS into rich conversational experiences We apologize, your Astra Air flight AA2348 on May 29 has unfortunately been cancelled. To reschedule, please call us at 800-345-9876 or visit astraair.com.
- 21. Run conversational ads for a higher return on ad spend. Consumers have automated conversations inside ads rather than bouncing to a landing page
- 22. Our mission is to make life easier by transforming how people communicate with brands.
- 23. 2000 2016 2018 20+ years innovating brand-to-consumer connections
- 24. We work with the worlds most innovative brands... ...to build meaningful connections at scale
- 25. Thank you!