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Editor's Notes

• #3: Born I Hong Kong 1961, Garson Yu is the founder/creative director of yU+co in Hollywood, California. He was educated at the Yale School of Art on the Norman Ives Scholarship in 1985. He graduated with the Alexei Brodovitch Prize in 1987 and proceeded to kick off his career as a freelance designer at R/Greenberg Associates in New York. After his winning entry for the international AIDS design competition, he was commissioned by the New York Public Art Fund in 1992 to design and produce a 30 second television Public Service Announcement on AIDS. In 1993, he moved to Los Angeles and joined Imaginary Forces as co-creative director alongside partner Kyle Cooper, who also is now a title deisinger famous for se7en. In 1998 Yu founded yU+co, a design company specializing in motion graphics for film and TV. “ There’s more creative freedom in doing main-on-end titles, because they need to be more entertaining,” Yu said Since the company’s inception, Garson has collaborated with many filmmakers for his title design work including Steven Spielberg, Ang Lee, John Woo, Sydney Pollack, and Ridley and Tony Scott. Garson has won numerous awards and honors for his title design and motion graphics work including two Emmy nominationsGarson is also a visiting Lecturer for film title design at several universities In 2006, Yu+co broke new ground with the animated main on end title sequence for 300. Earlier this year, the company stunned and surprised audiences everywhere with the slow-paced 6-minute long opening title sequence for Watchmen.
• #11: ATS: Were you responsible for the custom Marvel logo? GY: Yes I was responsible for the custom Marvel logo. Ang wanted to replace all the comic pictures with The Hulk images. The opening title sequence to Ang Lee’s Hulk begins with nothing less than a drop of water, the Big Bang and the origin story with echoes of Dr. Jekyll. ATS: Was the type design always integrated? Were the scenes shot and edited with the title placement already in mind? GY: Yes the scenes were shot with the placement of the titles in mind. I wanted to integrate the typography with the picture, reacting and interacting with the physical environment. I didn’t have time to plan everything before I went to San Francisco so I had to improvise a lot on set. A lot of design decisions were made in the post production stage because of that. The typography is a custom font designed to recall the movie’s comic book origins.
• #12: ” My inspiration usually comes from everyday life observation. I think I ’ m like other artists. Everything around us affects our thinking: our life experience, our memories of the past, our dreams for our future, our imagination at any moment in time. I guess everything from music, literature, art, films, TV, internet, pop culture, dancing, architecture, my kids, my dogs… everything around me inspires me. ”