Brand strategist, integrated thinker and ideas enthusiast.Trying to understand the world as it is so that we can change it to what it can be.
More than sixteen years of experience of using psychological and cultural insight to drive innovation and behaviour change.
Atticus Awards Highly Commended - in the Strategy category.
Winner at EFFIE; International AME Awards; APAC EFFIE; AMES; WARC Prize for Asian Strategy.
Inspiring award winning creative work.
Published in Admap, Campaign Asia Pacific, Atticus Journal, and co-author of a book on integrated communications strategy.
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