Leader of Digital Marketing - eCommerce - hoovers.con, dnb.com
Industry
Advertising / Marketing / PR
About
Successful BtoB digital marketing executive with experience leading the marketing organization in 5 companies and start-ups with an emphasis on marketing effectiveness and accountability; focused on driving business outcomes by deploying integrated demand generation programs including: SEM, Display advertising, SEO, Social Media, Email, and Content; experienced at deploying Marketing Automation technologies for segmentation of target markets, personalization of the customer experience, and nurturing of prospects in the funnel; expert at developing value propositions, company and product positioning, messaging platforms, and at growing BtoB Brands; 20 years of experience crafting GTM stra...
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