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SELLING YOUR
CONCLUSIONS &
RECOMMENDATIONS
A Blow Your Horn Publication
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Questions
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
What do you have?
Why should they/I care?
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
3
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
The Sales Cycle
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
The Sales Cycle
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
The Sales Cycle
1. Initiate contact 2.Discovery
3. Demonstration
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
Initiate contact
What do you have?
Discovery
Why should they/I
care?
Demonstration
Who are you?
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
Initiate contact
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Frank Mims V
Who are you?
Initiate contact
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
Initiate contact
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Salesman
Who are you?
Initiate contact
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Salesman
agent
Account Executive
Representative
VAR
Tradesman
peddler
marketer
merchant
dealer
Sr. Account Executive
broker
connector
influence
Major Sr. Account Executive
Major Strategic Sr. Account Executive Domestic International
Who are you?
Initiate contact
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
Initiate contact
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
Initiate contact
35,000 HOURS OF WORKING
PRACTICE IN
SELLING
38 + EDUCATIONAL PROGRAMS
SELLING/BUSINESS DEVELOPMENT
10,000 Hours of Practice
Outliers, author Malcolm Gladwell
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
What do you have?
Discovery
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
What do you have?
Discovery
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
A Sales Skills Enhancement
Company
What do you have?
Discovery
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Motivation
Innovation
Methodology
Service Satisfaction
MIMS
What do you have?
Discovery
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Motivation:motive, incentive, stimulus, st
imulation, inspiration,inducement, incitement, spur, re
ason; informalcarrot
Innovationchange, alteration, revolutio
n, upheaval, transformation, metamorphosis,bre
akthrough;
Methodologya system of methods used
in a particular area of study or activity.
Service Satisfaction
MIMS
What do you have?
Discovery
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Motivation
Innovation
Methodology
Sales Satisfaction
Key building tools to
Selling your Conclusions Discovery
and
New Revenue Generation
MIMS
What do you have?
Discovery
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Why should they care?
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Selling conclusions and recommendations after an audit or
financial analysis should use the same approach as winning a
new engagement for any business or law firm. Once you
have had the client clearly identify the problems, issues and
concerns, and strategized with them on how to overcome
each, then close the deal. In selling your conclusions, they
must be reminded of the problems, alternate solutions you
previously discussed, and what the final audit
recommendations do to solve each.
.
Why should they care?
Demonstration
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
identify the goals,
uncover the problems,
subjects and worries
Why should they care?
Demonstration
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
strategized with
them on how to
overcome each
Why should they care?
Demonstration
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
reminded them of
the problems,
interchange the
solutions
Why should they care?
Demonstration
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Who are you?
Initiate contact
What do you have?
Discovery
Why should they/I
care?
Demonstration
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
A Soup Story
A Blow Your Horn Publication
SELLING YOUR CONCLUSIONS & RECOMMENDATIONS
Dr. ALLAN COLMAN
Author, Business Accelerator and
Keynote Speaker
http://www.closersgroup.com/
310-225-3904
acolman@closersgroup.com
FRANK MIMS V
Speaker,
Business Development Specialist and
Business Growth Instructor
http://www.mimsmorningmeeting.com
832-259-3708
fmims@closersgroup.com

More Related Content

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  • 1. SELLING YOUR CONCLUSIONS & RECOMMENDATIONS A Blow Your Horn Publication
  • 2. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Questions
  • 3. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you? What do you have? Why should they/I care? SELLING YOUR CONCLUSIONS & RECOMMENDATIONS 3
  • 4. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS The Sales Cycle
  • 5. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS The Sales Cycle
  • 6. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS The Sales Cycle 1. Initiate contact 2.Discovery 3. Demonstration
  • 7. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you? Initiate contact What do you have? Discovery Why should they/I care? Demonstration Who are you?
  • 8. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you? Initiate contact
  • 9. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Frank Mims V Who are you? Initiate contact
  • 10. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you? Initiate contact
  • 11. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Salesman Who are you? Initiate contact
  • 12. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Salesman agent Account Executive Representative VAR Tradesman peddler marketer merchant dealer Sr. Account Executive broker connector influence Major Sr. Account Executive Major Strategic Sr. Account Executive Domestic International Who are you? Initiate contact
  • 13. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you? Initiate contact
  • 14. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you? Initiate contact
  • 15. 35,000 HOURS OF WORKING PRACTICE IN SELLING 38 + EDUCATIONAL PROGRAMS SELLING/BUSINESS DEVELOPMENT 10,000 Hours of Practice Outliers, author Malcolm Gladwell SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you?
  • 16. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS What do you have? Discovery
  • 17. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS What do you have? Discovery
  • 18. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS A Sales Skills Enhancement Company What do you have? Discovery
  • 19. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Motivation Innovation Methodology Service Satisfaction MIMS What do you have? Discovery
  • 20. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Motivation:motive, incentive, stimulus, st imulation, inspiration,inducement, incitement, spur, re ason; informalcarrot Innovationchange, alteration, revolutio n, upheaval, transformation, metamorphosis,bre akthrough; Methodologya system of methods used in a particular area of study or activity. Service Satisfaction MIMS What do you have? Discovery
  • 21. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Motivation Innovation Methodology Sales Satisfaction Key building tools to Selling your Conclusions Discovery and New Revenue Generation MIMS What do you have? Discovery
  • 22. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Why should they care?
  • 23. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Selling conclusions and recommendations after an audit or financial analysis should use the same approach as winning a new engagement for any business or law firm. Once you have had the client clearly identify the problems, issues and concerns, and strategized with them on how to overcome each, then close the deal. In selling your conclusions, they must be reminded of the problems, alternate solutions you previously discussed, and what the final audit recommendations do to solve each. . Why should they care? Demonstration
  • 24. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS identify the goals, uncover the problems, subjects and worries Why should they care? Demonstration
  • 25. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS strategized with them on how to overcome each Why should they care? Demonstration
  • 26. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS reminded them of the problems, interchange the solutions Why should they care? Demonstration
  • 27. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Who are you? Initiate contact What do you have? Discovery Why should they/I care? Demonstration
  • 28. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS A Soup Story
  • 29. A Blow Your Horn Publication SELLING YOUR CONCLUSIONS & RECOMMENDATIONS Dr. ALLAN COLMAN Author, Business Accelerator and Keynote Speaker http://www.closersgroup.com/ 310-225-3904 acolman@closersgroup.com FRANK MIMS V Speaker, Business Development Specialist and Business Growth Instructor http://www.mimsmorningmeeting.com 832-259-3708 fmims@closersgroup.com