Personal Information
Organization / Workplace
Greater New York City Area United States
Occupation
Creative Director & Head of Visual Design
Industry
Advertising / Marketing / PR
About
Freddy has been the Creative Technology Director at RAPP New York for 2 years. His client experience includes a wide variety of brands such as LG, Texaco, United Nations, NHL, Bacardi, Accenture, Danon, MetLife, Vanguard, Johnson & Johnson, Pfizer, Humana, Davidoff and Xerox. His primary focus is the transformation of material culture through brand experiences. As a designer he understands the relevance of ergonomics, aesthetics and user experience, while as a creative he recognizes the importance of the unexpected and embraces the value of the cultural insights. His passion for technology and flawless execution have taken him through very unpredictable roads like becoming a hard-core p...
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