Increase marketing succes with TV commercial tracking
0 likes584 views
TV ad vs online impact is the Pink elephant in the room. TV commercial tracking quantifies the impact of TV advertising on your online channels. This helps you to justify investments and improve performance of your marketing efforts. Webtrekk offers TV Trekk to do just that.
Increase marketing succes with TV commercial tracking
- 1. Fred Pellenaars Country managerBenelux #deliveringdigitalhappiness Bow to theKing Increasemarketingsucceswith TV commercialtracking Dmexco2014
- 3. COSTS BENEFITS ROI (WORTH) WHAT WE GIVE (INVESTMENT) WHAT WE GET (RETURN) ROI IS KING
- 5. CMO卒sconfidencein effectiveness Source: 2013/2014 CMO InsightsSurvey report, Accenture.
- 7. Cost of one 30 second TV ad prime time: > 50k Producing costs, film set costs, internal costs. Budget TV commercial campaign, avg. 50k-500k Justified investment ? What is the benefit? Hope for the best Investingin a TV Commercial
- 9. Concept of TV commercial tracking
- 10. Whatyou needto get started 1.High end analytics platform that can also include TV related data 2.Accurate TV commercial airing data 3.Involvement from both online offline marketing teams 10
- 11. Spot related Spot related time t0 t0 + X minutes t0 -X minutes Traffic TV Spot Brand Search DirectEntry Newsletter CampaignTraffic Measuring impact TV commercials with TV Trekk
- 12. 12 14.09.2014 息 2013 Webtrekk GmbH
- 13. 13 14.09.2014 息 2013 Webtrekk GmbH
- 14. 14 14.09.2014 息 2013 Webtrekk GmbH Analyzing: Traffic and Behavior
- 15. 15 14.09.2014 息 2013 Webtrekk GmbH Analyzing Conversion
- 16. Useinsightsto optimize Based on the insights (traffic, behavior, conversion) 16 14.09.2014 息 2013 Webtrekk GmbH OptimizeTV Media Plan OptimizeTV ad Optimizeusability Alignmarketing approach
- 17. 17 INSIGHTS QuantifyBENEFITS JustifyINVESTMENTS 17 IncreaseBENEFITS ImproveWORTH
- 19. Thank you Fred.Pellenaars@webtrekk.com @WebtrekkBenelux #deliveringdigitalhappiness