Fred Vasconcelos is the CEO of Joy Street, one of Brazil’s top Edu tech companies. Joy Street focuses in bringing Dialogue and Fun to the Learning process. For the past 15 years, he founded Jynx Playware, one of Brazil’s prime game companies and worked in the development of the Brazilian Game Industry as President of ABRAGAMES (Brazilian Game Development Association). MBA in Marketing and Sales from CEDEPE and Specialist in Decision Information Science from Santa FE College, FL.