Founder and director at Mescalina, innovation advertising agency. I have worked with brands such as Cinépolis, Philip Morris, Playboy Condoms, TAR AerolÃneas, Helados Nestlé, Olabuenaga Chemistri, Sección Amarilla, DeCompras.Com, Organización Internacional del Trabajo (OIT), Tecate, Coors, Saba, Banamex, Skype, Ogilvy One, Under Armour, Unilever, PepsiCo, Bayer Healthcare, IE Business School, IAB México, Televisa, Morelia Film Fest and others.
I strongly believe that the actual communication model between brands and people is obsolete, one of my professional goals is help the brands to understand this and generate a change by creating communication strategies to build strong relationshi...