Founder and director at Mescalina, innovation advertising agency. I have worked with brands such as Cin茅polis, Philip Morris, Playboy Condoms, TAR Aerol铆neas, Helados Nestl茅, Olabuenaga Chemistri, Secci贸n Amarilla, DeCompras.Com, Organizaci贸n Internacional del Trabajo (OIT), Tecate, Coors, Saba, Banamex, Skype, Ogilvy One, Under Armour, Unilever, PepsiCo, Bayer Healthcare, IE Business School, IAB M茅xico, Televisa, Morelia Film Fest and others.
I strongly believe that the actual communication model between brands and people is obsolete, one of my professional goals is help the brands to understand this and generate a change by creating communication strategies to build strong relationshi...
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