C100 final presentation
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George Gerbner developed cultivation theory while earning his master's degree and PhD at the University of Pennsylvania. Born in Hungary in 1919, Gerbner served in the US Army and studied journalism and education, receiving his master's from USC and focusing his thesis on "Television and Education." His cultivation theory examined the long-term effects of television on viewers' perceptions of reality.
C100 final presentation
- 1. G A B Y B Y R D CULTIVATING ¡°HAPPILY-EVER-AFTER¡±
- 2. George Gerbner ? Born in Budapest, Hungary in 1919 ? Served in the US Army ? Majored in Journalism for his undergraduate studies at UC Berkeley ? Received his teaching credentials from USC¡¯s School of Education where he received his master¡¯s degree with his thesis titled as ¡°Television and Education¡± ? Developed cultivation theory while at the Annenberg School of Communication at UPenn