9. 仗亠仂仆舒仍仆 亟舒仆 - 于亟仂仄仂 亳 从仗仆 于亟仂仄仂亠亶 仗仂 亰亳仆 仂仂弍, 磻舒
亟亠仆亳从仂于舒仆舒 舒弍仂 仄仂亢亠 弍亳 从仂仆从亠仆仂 亟亠仆亳从仂于舒仆舒;
Personally identifiable information (PII), or Sensitive Personal Information as used in US
privacy law and information security, is information that can be used on its own or with other
information to identify, contact, or locate a single person, or to identify an individual in context
personal data means any information relating to an identified or identifiable natural person
(data subject); an identifiable natural person is one who can be identified, directly or
indirectly, in particular by reference to an identifier such as a name, an identification number,
location data, an online identifier or to one or more factors specific to the physical,
physiological, genetic, mental, economic, cultural or social identity of that natural person;
Which data?
10. Which data?
Name, gender, race
biometric data
IP (static/dynamic)
IMEI
UDID
MAC-address
pseudonymized data
11. Are IP addresses considered as personal data from the perspective of a mobile
marketing agency holding such information?
12. Are device identifiers such as MAC addresses considered as personal data from the
perspective of a mobile marketing agency holding such information?
13. Which of the following mobile identifiers are considered as personal data from the
perspective of a mobile marketing agency holding such information??
14. Is biometric data (e.g. eye recognition, voice dictation, fingerprint unblocking)
considered to be sensitive personal data?
15. Are cookie-walls permitted (browser pop-ups that prevent users from entering the
website/app if they do not agree with the use of cookies)?
19. Fines
The highest fines imposed by the national data protection authorities have issued vary from
233.868,00 (the UK) to 2.556,46 (Bulgaria). In six countries, no fines have been issued for
alleged non-compliance with the laws that govern online and mobile marketing (Turkey, Poland,
Luxembourg, Switzerland, Belgium and France).
0
50000
100000
150000
200000
250000
UK SP GE IT HOL DK BUL TUR POL LUX S BE FR
57. Apple developed new encryption methods for its iOS operating system, versions 8 and later, "so
deep that Apple could no longer comply with government warrants asking for customer information
to be extracted from devices.
San Bernardino attack. The attack killed 14 people and seriously injured 22.
Although Farook's work phone was recovered intact, it had been locked with a four-digit password.
FBI announced that it was unable to unlock the county-owned phone it recovered, due to its
advanced security features, including encryption of user data.
The FBI first asked the National Security Agency to break into the phone, but they were unable to
since they only had knowledge of breaking into other devices that are commonly used by criminals,
and not iPhones.
As a result, the FBI asked Apple Inc. to create a new version of the phone's iOS operating
system that could be installed and run in the phone's random access memory to disable certain
security features that Apple refers to as "GovtOS"