Currently driving digital marketing strategy at Lenovo with a key focus on optimizing and improving execution of digital media buying globally.
Experienced all round digital executive, over 7 years experience including the set up of the e-commerce marketing capabilities and more recently digital brand marketing activites. Experience spans from branding to e-comm ; digital media buy platforms (RTB), SEO, SEM, Affiliate marketing, TV buying digitally (Google TV ads) , display advertising and measurement systems.
Experienced conference speaker and panellist, spanning imedia, OMMA, CMO. Most recent assignment was at LA RTB conference in July as Keynote Speaker.
Longer term experience ran...
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