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Word Made Flesh Branding

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GivePro Consulting Group
GivePro Consulting Group

Word Made Flesh holds key values of ecumenicity, incarnation, humility, and contemplative activism that define their identity and brand. These values are conveyed through communications and experiences and reflected in their culture and norms. Their brand identity is built visually and experientially through a logotype of a rising bird, earthy colors, and a mix of modern and handwritten fonts to communicate their values of being modern, natural, and drawing from both new and old traditions.

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WORD MADE FLESH BRAND IDENTITY
VALUES DEFINE THE BRAND Word Made Flesh holds several key values that are conveyed through communications and experiences. These include ecumenicity, incarnation, humility and contemplative activism. Our values are found in the way we live out our faith with one another and others - the culture and norms that define the core of our identity. ECUMENICITY INCARNATION HUMILITY CONTEMPLATIVE ACTIVISM
YOUTHFUL Language and norms appeal to millennials INDIVIDUALISTIC Exploring their own calling and realizing it MONASTIC Reflecting the New Friars tradition NATURAL Revering Gods creation and the environment MODERN Technologically savvy and cutting- edge OUTSPOKEN Not silent about issues that matter or the way to change
BUILDINGABRAND EXPERIENCE VISUALLYAND EXPERIENTIALLY COMMUNICATES VALUESAND CULTURE
THE LOGOTYPE Often the terms brand and logotype are confused. A brand is a cluster of perceptions created intentionally, to communicate an organizations values, character and aspirations. A logotype is simply one way to interpret and graphically articulate those values and aspirations visually. The Word Made Flesh logotype of a bird rising like the Holy Spirit builds a consistent brand image even if the colors change. The word mark style is also a consistent feature that portrays an edgy, modern and natural feeling.
COLORS REFLECT BRAND VALUES To display the natural and incarnational values of Word Made Flesh, distinctive colors were chosen to give an earthy and rugged feeling while still exemplifying the modern and confident side of the organization. confident natural earthy rugged modern 140 136 144 91 211 50 150 113 98 180 40 75 54 117 82 R G B
FONTS REFLECT BRAND VALUES Both old and new are represented in the Word Made Flesh brand a mix of wisdom from the past with all the advantages of communicating through modern technology. This is visually translated through a modern font with handwritten highlights. HEADINGS ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham boldALLCAPS Body text standard ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham book abcdefghijklmnopqrstuvwxyz Quotes and Emphasis Handwritten font such as ABCDEFGHIJKLMNOPQRSTUVWXYZ Note This or Dali abcdefghijklmnopqrstuvwxyz (free at www.dafont.com)
BUILD THE BRAND Consistent and repetitious visual cues build the brand through familiarity and a brand promise
NOW SHARE THE EXPERIENCE values + culture logotype + colors + fonts

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Word Made Flesh Branding

  • 2. VALUES DEFINE THE BRAND Word Made Flesh holds several key values that are conveyed through communications and experiences. These include ecumenicity, incarnation, humility and contemplative activism. Our values are found in the way we live out our faith with one another and others - the culture and norms that define the core of our identity. ECUMENICITY INCARNATION HUMILITY CONTEMPLATIVE ACTIVISM
  • 3. YOUTHFUL Language and norms appeal to millennials INDIVIDUALISTIC Exploring their own calling and realizing it MONASTIC Reflecting the New Friars tradition NATURAL Revering Gods creation and the environment MODERN Technologically savvy and cutting- edge OUTSPOKEN Not silent about issues that matter or the way to change
  • 5. THE LOGOTYPE Often the terms brand and logotype are confused. A brand is a cluster of perceptions created intentionally, to communicate an organizations values, character and aspirations. A logotype is simply one way to interpret and graphically articulate those values and aspirations visually. The Word Made Flesh logotype of a bird rising like the Holy Spirit builds a consistent brand image even if the colors change. The word mark style is also a consistent feature that portrays an edgy, modern and natural feeling.
  • 6. COLORS REFLECT BRAND VALUES To display the natural and incarnational values of Word Made Flesh, distinctive colors were chosen to give an earthy and rugged feeling while still exemplifying the modern and confident side of the organization. confident natural earthy rugged modern 140 136 144 91 211 50 150 113 98 180 40 75 54 117 82 R G B
  • 7. FONTS REFLECT BRAND VALUES Both old and new are represented in the Word Made Flesh brand a mix of wisdom from the past with all the advantages of communicating through modern technology. This is visually translated through a modern font with handwritten highlights. HEADINGS ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham boldALLCAPS Body text standard ABCDEFGHIJKLMNOPQRSTUVWXYZ Gotham book abcdefghijklmnopqrstuvwxyz Quotes and Emphasis Handwritten font such as ABCDEFGHIJKLMNOPQRSTUVWXYZ Note This or Dali abcdefghijklmnopqrstuvwxyz (free at www.dafont.com)
  • 8. BUILD THE BRAND Consistent and repetitious visual cues build the brand through familiarity and a brand promise
  • 9. NOW SHARE THE EXPERIENCE values + culture logotype + colors + fonts

Editor's Notes

  • #2: This template can be used as a starter file for a photo album.