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Smcrva jan 2011

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Chris Gatewood
Chris Gatewood

Presentation on the legal aspects of social media, for Social Media Club of Richmond, VA January 2011

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Reputation Management and Social Media SMCRVA, Jan 2011 Chris Gatewood @gatewood5000 www.thresholdcounsel.com
or You Can¡¯t Say That on the Internet
Your Basic Playbook 1. Policies and Real Estate - risk management 2. Listen. Really Listen - monitoring 3. Iron While Damp ¨C respond, and quickly 4. Ask for Help ¨C credible requests and demands 5. What Are You Going to Do, Sue?
1: Risk Management ? Own the Real Estate ? SEO Efforts ? SM, Blogging, Press Releases ? Manage Risks ? Develop SM policies, training
2: Are You Listening? Money Monitor: ? Low End ¨C free, DIY Google Alerts ? Mid-Level ¨C monthly paid service ? Full Service ¨C hire someone
3: Respond On-Site Iron While Damp Why? ? Fast, Same Place Why Not? ? Attention, Credibility
4: Demand Credibility Know the Limits ? v. hoster - CDA Safe Harbor ? v. poster - Is it Defamation? Terms of Service ? Community or Industry Sites ? Gripe Sites
4: Demand What are you asking for? ? Take Down ? Nofollow or robot.txt ? More prominent response
5: Litigation There Will be Fallout Calls More Attention A Commitment ? Lots of Money, and Lots of Time No Guarantees ? Results Will Vary
Ones to Watch Simorangkir v. Love ? Tweets re: drug dealer, prostitute ? Less harmful on Twitter? ? Trial February 6th
Ones to Watch Souza v. AMR ? Connecticut ambulance worker ? Facebook comments ? Fired, but NLRB says that was not justified for comments ? Was SM policy and firing too harsh?

More Related Content

Smcrva jan 2011

  • 1. Reputation Management and Social Media SMCRVA, Jan 2011 Chris Gatewood @gatewood5000 www.thresholdcounsel.com
  • 2. or You Can¡¯t Say That on the Internet
  • 3. Your Basic Playbook 1. Policies and Real Estate - risk management 2. Listen. Really Listen - monitoring 3. Iron While Damp ¨C respond, and quickly 4. Ask for Help ¨C credible requests and demands 5. What Are You Going to Do, Sue?
  • 4. 1: Risk Management ? Own the Real Estate ? SEO Efforts ? SM, Blogging, Press Releases ? Manage Risks ? Develop SM policies, training
  • 5. 2: Are You Listening? Money Monitor: ? Low End ¨C free, DIY Google Alerts ? Mid-Level ¨C monthly paid service ? Full Service ¨C hire someone
  • 6. 3: Respond On-Site Iron While Damp Why? ? Fast, Same Place Why Not? ? Attention, Credibility
  • 7. 4: Demand Credibility Know the Limits ? v. hoster - CDA Safe Harbor ? v. poster - Is it Defamation? Terms of Service ? Community or Industry Sites ? Gripe Sites
  • 8. 4: Demand What are you asking for? ? Take Down ? Nofollow or robot.txt ? More prominent response
  • 9. 5: Litigation There Will be Fallout Calls More Attention A Commitment ? Lots of Money, and Lots of Time No Guarantees ? Results Will Vary
  • 10. Ones to Watch Simorangkir v. Love ? Tweets re: drug dealer, prostitute ? Less harmful on Twitter? ? Trial February 6th
  • 11. Ones to Watch Souza v. AMR ? Connecticut ambulance worker ? Facebook comments ? Fired, but NLRB says that was not justified for comments ? Was SM policy and firing too harsh?