Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Strategy and Innovation Director at Lothar Böhm
Industry
Advertising / Marketing / PR
About
Strategy and Development Director with over 15 years of experiences in crafting and developing branding and activation strategies for major global brands. I have led the strategy team of an award winning branding agency for 6 years (FutureBrand Paris) and have significant experiences in Advertising (CLM BBDO) and Consumer Research (H20).
Expertise in consumer and corporate branding, product design, innovation, retail design, brand experience and brand activation (off and on line).
Significant specialisation in FMCG, premium and super premium branding
Genuine ability to design innovative strategies and shape up-to-date brand value propositions and brand universes
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