My focus is on working with clients in the Consumer Products sector to help them gain a better understanding of the impact of their promotional spend 鈥� how is the spend performing; are they running the right promotion; what ROI is getting delivered; benefits for manufacturer & retailer; and how predictive and optimisation capabilities can enable a more accurate promotional strategy. This is a topic I am passionate about and I have worked with large and small Food & Beverage organisations across the UK and Eire, Europe, US & South America.
I enjoy working with customers to help them understand how solutions can enable them to deliver value to their business, working with different stak...
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