My proficiency is in using analytics to help define and then solve business problems. This covers the spectrum of working with stakeholders to understand their challenges to designing website tracking solutions to communicating recommendations to decision makers. My greatest interest is in applying analytics to clarify the confusing and unknown, develop actionable insights, and drive improvement.
My experience includes Digital Marketing, eCommerce, lead generation and customer support websites in the tech and services industries.
Specialties:
鈥� Analytics Strategy and Measurement Model Development
鈥� Web Analytics
鈥� Interactive Marketing Metrics
鈥� Key Performance Indicator (KPI) D
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