Dual Roles:
High Impact Strategic Advisory: Strategic marketing integrator recalibrating business model innovation, marketing, branding and sustainability. Deploying a proprietary planning model that integrates normal attributes, benefits, and values (ABVs) brand management and high-value integrated CSR/Sustainability with the goal of actualizing superior societal and ecological outcomes that enable more competitive, sustainable, and profitable performance. This Net Brand Asset Value (NBAV)-centric brand planning model determines the upside business asset potential in under-performing brands and guides the integrated Brand Marketing - Corporate Social Responsibility (CSR) 鈥� Corporat...
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