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移动应用之
     海外掘金

              刘铁锋
         海豚浏览器CTO


    百纳信息技术有限公司
      MoboTap.com
百纳信息技术有限公司
  MoboTap.com
Understanding discovery paths is essential
      ? Most searches for apps start outside of traditional search channels.
      ? A successful app marketing strategy focuses on the areas proven to be key
        channels for reaching the right potential users.
             How do you discover the app you download- choose all that
                             apply(% of respondents)
80%
70%
60%
50%
40%
30%
20%
                                                                                          iOS
10%
 0%                                                                                       Android
       Browsing Searching        Word of   Seeing ads    News         A brand I   Other
      through top for a specific mouth     while using articles or      know
       app store type of app               other apps    blogs       introduces
        rankings                                                      an app to
                                                                         me
                                       百纳信息技术有限公司
                                         MoboTap.com
APP Marketing
?   APP Store Featured, ranking, limit Free
?   Advertising
?   Words of Mouth
?   SNS Virus Marketing
?   News Articles or blogs
?   Customer Service
?   Branding

                   百纳信息技术有限公司
                     MoboTap.com
China vs U.S.A


                 Upper Class



                     Middle Class



                        Low Class




            百纳信息技术有限公司
              MoboTap.com
Growth of the Dolphin Browser
   百纳信息技术有限公司
     MoboTap.com
听觉
                                hearing




Dolphin Sonar navigates your internet surfing
Draw a “star” to check weather
Draw an “f” to check Facebook friends’ status
Innovation
           坚持创新
           是海豚成长的源动力



            浏览器
 不仅仅是为了更好的理解互联网
     而是为了更好的理解人
百纳信息技术有限公司
  MoboTap.com
THANKS

 百纳信息技术有限公司
   MoboTap.com

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海豚浏览器谈移动应用海外掘金

  • 1. 移动应用之 海外掘金 刘铁锋 海豚浏览器CTO 百纳信息技术有限公司 MoboTap.com
  • 3. Understanding discovery paths is essential ? Most searches for apps start outside of traditional search channels. ? A successful app marketing strategy focuses on the areas proven to be key channels for reaching the right potential users. How do you discover the app you download- choose all that apply(% of respondents) 80% 70% 60% 50% 40% 30% 20% iOS 10% 0% Android Browsing Searching Word of Seeing ads News A brand I Other through top for a specific mouth while using articles or know app store type of app other apps blogs introduces rankings an app to me 百纳信息技术有限公司 MoboTap.com
  • 4. APP Marketing ? APP Store Featured, ranking, limit Free ? Advertising ? Words of Mouth ? SNS Virus Marketing ? News Articles or blogs ? Customer Service ? Branding 百纳信息技术有限公司 MoboTap.com
  • 5. China vs U.S.A Upper Class Middle Class Low Class 百纳信息技术有限公司 MoboTap.com
  • 6. Growth of the Dolphin Browser 百纳信息技术有限公司 MoboTap.com
  • 7. 听觉 hearing Dolphin Sonar navigates your internet surfing
  • 8. Draw a “star” to check weather Draw an “f” to check Facebook friends’ status
  • 9. Innovation 坚持创新 是海豚成长的源动力 浏览器 不仅仅是为了更好的理解互联网 而是为了更好的理解人 百纳信息技术有限公司 MoboTap.com