This document discusses app marketing strategies for overseas markets. It notes that most app discovery comes from sources other than traditional search engines. An effective strategy focuses on the key channels people use to find new apps, like browsing app store rankings, advertising, word-of-mouth, social media sharing, news articles, customer service, and brand recognition. The document also compares app adoption rates among different socioeconomic classes in China and the U.S. and charts the growth of the Dolphin Browser company.