I'm a writer at heart, with 4+ years of experience in the B2B content marketing space. I love twisting, coaxing and coercing words into a piece that stays with the reader -- no matter if its a tweet, a blog post or a white paper. My solid writing and communications academic background, combined with agency expertise, helps me mould my writing style according to what appeals to the intended target audience, keeping in mind the required tone of voice, topical depth and content medium.
As a content developer, I learnt that there's always an engaging context or story to be found and set, which is what gives life to any piece -- an infographic, a case study or even a brochure.
As an account...
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