Netpeak shopping Ads - Georgi Kandev & Kristian Dimitrov
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Netpeak shopping Ads
![F*ck up 亳仂亳亳 Google Merchant Center 舒从舒仆
Unsupported Shopping content (Currency)
WHOLESALE CURRENCY (UNSUPPORTED SHOPPING CONTENT)
Destination - Country - Drop in active items
?
???
WTF!
!#?
Value on the landing page - 392.20GBP
Value in the data feed - 98.05GBP
Your Merchant Center Account Has
Been Suspended
We've reviewed your
Merchant Center
account and found
policy violations
INCORRECT PRICE
[DATA QUALITY]
7](https://image.slidesharecdn.com/netpeakshopping-kod-kande-210401133034/85/Netpeak-shopping-Ads-Georgi-Kandev-Kristian-Dimitrov-7-320.jpg)
Netpeak shopping Ads - Georgi Kandev & Kristian Dimitrov
- 1. Netpeak Shopping Ads 仂亟亠仆仂 从舒仍亳舒仆亠 亳 于仂于舒 亠亠从亳于仆仂 ` 亠仂亞亳 舒仆亟亠于 - Project Manager Team Lead @ Netpeak Bulgaria 亳亳舒仆 亳仄亳仂于 - Marketing Specialist @ Netpeak Bulgaria 于仂亳 1
- 2. 1. Shopping 仍ﾑ仂于亳 仄仂仄亠仆亳 于 丿仂仗亳仆亞舒. Google Merchant Center. 仂亟亳亳亳舒仆亠 仆舒 舒亳弍亳 仗舒于亳仍舒 于 GMC. Supplemental Feeds. Google Merchant Center 仂亞舒仄亳. Free Product Listings. Shopping 从舒仄仗舒仆亳亳 于 Google Ads. Smart vs Standard Shopping Campaign. 2 Netpeak Shopping Ads 2. Netpeak Comparison Shopping Service 舒从于仂 亠 Comparison Shopping Services? 亰弍仂 仆舒 CSS 仗舒仆仂. 舒仂 Comparison Shopping Services? 舒仂 Netpeak Comparison Shopping Service? 舒亰仍亳从舒 于 Netpeak Shopping 亳 Google Shopping 亠从仍舒仄舒. 亳亠亟亳仆磦舒仆亠 从仄 Netpeak CSS. 舒仆仆亳 亳 亠亰仍舒亳 仍亠亟 仗亳亠亟亳仆磦舒仆亠 从仄 Netpeak CSS.
- 3. 舒仂 亟舒 仗舒于亳仄 shopping ads? 3
- 4. 亟亠 亳仄舒 Google Shopping? 于仂仗舒: Austria Belarus Belgium Czechia Denmark Finland France Georgia Germany Greece Hungary Ireland Italy Netherlands Norway Poland Portugal Romania Russia Slovakia Spain Sweden Switzerland Ukraine United Kingdom 4 Google Shopping 于 仆舒亟 40 舒仆亳 仗仂 于亠舒
- 5. 仍ﾑ仂于亳 仄仂仄亠仆亳 于 Google Shopping 5 1. 丶亠仆亳亠 2.仂亟亞仂仂于从舒舒 3.仂亟亟亢从舒 亳 仗亳仄亳亰舒亳
- 6. 6 弌舒亳舒仆亠 仆舒 Google Merchant Center 舒从舒仆
- 7. F*ck up 亳仂亳亳 Google Merchant Center 舒从舒仆 Unsupported Shopping content (Currency) WHOLESALE CURRENCY (UNSUPPORTED SHOPPING CONTENT) Destination - Country - Drop in active items ? ??? WTF! !#? Value on the landing page - 392.20GBP Value in the data feed - 98.05GBP Your Merchant Center Account Has Been Suspended We've reviewed your Merchant Center account and found policy violations INCORRECT PRICE [DATA QUALITY] 7
- 8. #1 Life hack 亰舒 仄仂亟亳亳亳舒仆亠 仆舒 亟舒仆仆亳 仂 亳亶亟舒 8 No devs?
- 9. #2 Life Hack Supplemental feeds - 亠亢亠舒仆仂 仂弍仆仂于磦舒仆亠 9
- 11. 亠亶仂于亠 亠舒仍仆亳 亟舒仆仆亳 仂 Free Product Listing 11
- 12. #1 Case Free Listings vs Organic - Germany - 01- 31.01.2021 Channel Sessions Conv. Rate Transactions Revenue Free Listings 5342 5.34% 285 56500 Organic 4815 1.41% 68 16500 January 2021 12
- 13. #1 Case Free Listings vs Organic - Germany - 01- 30.09.2020 Channel Sessions Conv. Rate Transactions Revenue Organic 8157 1.12% 91 19500 September 2020 13
- 14. #2 Case Free Listings vs Organic - UK - 01-31.01.2021 January 2021 14 Channel Sessions Free Listings 4635 Organic 4592
- 15. Shopping 从舒仄仗舒仆亳亳 于 Google Ads 15 亰弍亠亠亠 仗舒于亳仍仆亳 舒从舒仆
- 16. Smart vs Standard Shopping Campaign Smart Shopping Standard Shopping 仗仂亠仆仂 仗舒于仍亠仆亳亠, 仗仂亳亰于仂亟亳亠仍仆仂 亳 仂弍于舒. 仂-仄舒仍从仂 亟舒仆仆亳 亰舒 舒仆舒仍亳亰. 仂于亠亠 从仂仆仂仍 仆舒 舒亰仍亳仆亳 仗舒舒仄亠亳, 仗仂于亠亠 于亰仄仂亢仆仂亳 亰舒 弍亳亟 舒亠亞亳亳. 亞舒仆亳亠仆 仂弍于舒. 16
- 17. 弍仂弍亠仆亳亠: 仆仂于仆亳 仗从亳 亰舒 舒亳舒仆亠 仆舒 Shopping 亠从仍舒仄舒 1. 2. 3. 4. 仂亟亞仂仂于从舒 仆舒 Merchant Center 舒从舒仆 亳 仗亳于亰于舒仆亠仂 仄 从仄 Google Ads 舒从舒仆. 仂亟亞仂仂于从舒 亳 从舒于舒仆亠 仆舒 仗仂亟从仂于 亳亶亟 亳 仂弍仆仂于磦舒亳 supplemental 亳亶亟仂于亠. 弌舒亳舒仆亠 仆舒 Free Product Listings 亳 仄舒从亳舒仆亠 UTM. 弌亰亟舒于舒仆亠 亳 从仂仆亳亞亳舒仆亠 仆舒 Shopping 从舒仄仗舒仆亳亳 于 Google Ads. 仂仂礌亠仆 舒仆舒仍亳亰 亳 仗亳仍舒亞舒仆亠 仆舒 仗仂仄亠仆亳 亠仍 仗仂亳亞舒仆亠 仆舒 于亳仂从舒 亠亠从亳于仆仂 亳 仂弍亠仄. 17
- 19. 19 舒从 亠 于亰仄仂亢仆仂 仂于舒?
- 20. 舒从于仂 亠 Comparison Shopping Service (CSS)? Shopping Ads on Google SERP Merchant Google Shopping CSS NETPEAK CSS CSS X CSS Y 20
- 21. 亰弍仂 仆舒 CSS 仗舒仆仂 Google Shopping 亠 亠亟亳仆 仂 于亰仄仂亢仆亳亠 亳亰弍仂亳 亰舒 CSS 仗舒仆仂. NETPEAK CSS 亠 亟亞 于亰仄仂亢亠仆 亳亰弍仂 20% 仗仂-于亳仂从舒 亠亠从亳于仆仂. 21
- 22. 舒仂: NETPEAK Comparison Shopping Service 20% 仗仂-亟仂弍舒 亠亠从亳于仆仂 NETPEAK Shopping Ads 亰舒, 弍亠亰仗仂弍仍亠仄仆舒 仄亳亞舒亳 20 亠于仂仗亠亶从亳 亟亢舒于亳 22
- 23. 舒亰仍亳从亳 于 Netpeak Shopping 亳 Google Shopping 亠从仍舒仄亳亠 亟亳仆于亠仆舒舒 舒亰仍亳从舒 亠 于 仗仂仍亠亟仆亳 亠亟 - 亳仄亠仂 仆舒 CSS 仗舒仆仂舒, 亠亰 从仂亶仂 亠 亟仂舒于亠仆舒 亠从仍舒仄舒舒. 23
- 24. 亳亠亟亳仆磦舒仆亠 从仄 CSS 亠于仍礌亠 仆舒 亠于于舒 Google Merchant Center 舒从舒仆 从仄 CSS. 弌亰亟舒于舒仆亠 仆舒 仆仂于 Google Merchant Center 舒从舒仆 从仄 CSS. 丕仗舒于仍亠仆亳亠 仆舒 Shopping 亠从仍舒仄舒舒 仂 Netpeak Shopping Department. 24
- 25. #1 Case 弌舒于仆亠仆亳亠 仆舒 亠亰仍舒亳 仍亠亟 仗亳亠亟亳仆磦舒仆亠 从仄 NETPEAK CSS 仂亠从 于 亠仄舒仆亳 1.8.2019 - 31.1.2020 - Google Shopping CSS 1.8.2020 - 31.1.2021 - NETPEAK CSS 16.6% 仆舒仄舒仍亠仆亳亠 于 亠仆舒舒 仆舒 从仍亳从 435% 仆舒 弍ﾐ莞勤却舒 25
- 26. #2 Case 弌舒于仆亠仆亳亠 仆舒 亠亰仍舒亳 仍亠亟 仗亳亠亟亳仆磦舒仆亠 从仄 NETPEAK CSS 仂亠从 于 于亳 1.8.2019 - 31.1.2020 - Google Shopping CSS 1.8.2020 - 31.1.2021 - NETPEAK CSS 31.2% 仆舒仄舒仍亠仆亳亠 于 亠仆舒舒 仆舒 从仍亳从 132% 仆舒 弍ﾐ莞勤却舒 26
- 27. #3 Case 弌舒于仆亠仆亳亠 仆舒 亠亰仍舒亳 仍亠亟 仗亳亠亟亳仆磦舒仆亠 从仄 NETPEAK CSS 仂亠从 于于 个舒仆亳 1.8.2019 - 31.1.2020 - Google Shopping CSS 1.8.2020 - 31.1.2021 - NETPEAK CSS 11.3% 仆舒仄舒仍亠仆亳亠 于 亠仆舒舒 仆舒 从仍亳从 262% 仆舒 弍ﾐ莞勤却舒 27
- 28. #4 Case 弌舒于仆亠仆亳亠 仆舒 亠亰仍舒亳 仍亠亟 仗亳亠亟亳仆磦舒仆亠 从仄 NETPEAK CSS 仂亠从 于 舒仍亳 1.8.2019 - 31.1.2020 - Google Shopping CSS 1.8.2020 - 31.1.2021 - NETPEAK CSS 10.5% 仆舒仄舒仍亠仆亳亠 于 亠仆舒舒 仆舒 从仍亳从 320% 仆舒 弍ﾐ莞勤却舒 28
- 29. #5 Case 弌舒于仆亠仆亳亠 仆舒 亠亰仍舒亳 仍亠亟 仗亳亠亟亳仆磦舒仆亠 从仄 NETPEAK CSS 仂亠从 于 仗舒仆亳 1.8.2019 - 31.1.2020 - Google Shopping CSS 1.8.2020 - 31.1.2021 - NETPEAK CSS 22.5% 仆舒仄舒仍亠仆亳亠 于 亠仆舒舒 仆舒 从仍亳从 39.4% 仆舒 弍ﾐ莞勤却舒 29
- 30. 仂亢亠亠 亟舒 仆舒仄舒仍亳亠 弍亳亟仂于亠亠, 亠仗亠从亳于仆仂 舒亰仂亟亳亠 亰舒 Shopping 亳 亟舒 亰舒仗舒亰亳亠 亟仂亠亞舒仆亳亠 仗仂亟舒亢弍亳; 仂亢亠亠 亟舒 亰舒仗舒亰亳亠 亠亞舒仆亳亠 舒亰仂亟亳, 从舒仂 于 仂亰亳 仍舒亶 亠 于亠仍亳亳亠 舒亳从舒 亳 弍仍舒亞仂亟舒亠仆亳亠 仆舒 仗仂于亳亠仆舒舒 亠亠从亳于仆仂 亠 亠舒仍亳亰亳舒亠 仗仂于亠亠 仗仂亟舒亢弍亳 于 舒仄从亳亠 仆舒 亳 弍ﾐ莞勤却; 仂亢亠亠 于亠仍亳亳亠 舒亰仂亟亳 亳 仗亳 亰舒仗舒亰于舒仆亠 仆舒 亟仂亠亞舒仆舒舒 亠亠从亳于仆仂 亟舒 亳亠 仗仂-亳仂从舒 亠从仗舒仆亰亳 仆舒 仂于亠仆亳 仗舒亰舒; 30 丐亳 仆舒亳仆舒 仆舒 舒亰于亳亳亠 仍亠亟 于从仍ﾑ于舒仆亠 CSS:
- 31. 舒 舒仆亳亳亠 仆舒 OAConf 亠亰仗仍舒仆仂 于从仍ﾑ于舒仆亠 于 Netpeak CSS 仆舒 仗于亳亠 10 亢亠仍舒亠亳 31 弌亞仂于仂仆舒 亟亢亳仆舒, 仗仍舒仆亳仆舒 仗仂于亟亳亞舒
- 32. 32 仗仂亳?
- 33. ` 亠仂亞亳 舒仆亟亠于 - Project Manager Team Lead @ Netpeak Bulgaria 亳亳舒仆 亳仄亳仂于 - Marketing Specialist @ Netpeak Bulgaria 于仂亳 33 仍舒亞仂亟舒亳仄 亰舒 于仆亳仄舒仆亳亠仂! g.kandev@netpeak.net | k.dimitrov@netpeak.net