Commercially focussed, innovative senior marketing professional with a strong track record of delivering new capabilities and strategic, insight driven marketing. Excellent analytical skills and proven leadership credentials. Currently leading a programme of transformation to deliver cutting edge data-driven marketing capabilities. Also responsible for developing and managing marketing plans for digital propositions and services.
Specialties: Digital Marketing, Marketing strategy, communications planning, marketing analysis, improving ROI, direct marketing, team leadership, budget management, campaign management, segmentation, marketing consultancy, brand management, PPC, SEO, social med...
Commercially focussed, innovative senior marketing professional with a strong track record of delivering new capabilities and strategic, insight driven marketing. Excellent analytical skills and proven leadership credentials. Currently leading a programme of transformation to deliver cutting edge data-driven marketing capabilities. Also responsible for developing and managing marketing plans for digital propositions and services.
Specialties: Digital Marketing, Marketing strategy, communications planning, marketing analysis, improving ROI, direct marketing, team leadership, budget management, campaign management, segmentation, marketing consultancy, brand management, PPC, SEO, social med...
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