This document provides a checklist for email survey invitations to ensure key elements are included such as drawing attention to the survey with the subject line, prominently displaying the survey link, thanking respondents early for their participation, explaining the importance and relevance of the survey to the respondent as well as how long it will take, referencing any incentives, and including privacy and unsubscribe information.
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Email Survey Invitation Checklist
1. Email Survey Invitation Checklist
Item Completed
Subject line to draw attention to survey
Survey link at/near the top of body text
Thank the respondent for participation early
Explain the importance of the survey to them
Explain how the respondent was selected
Summarize how long the survey will take
Reference the reward, giveaway, or incentive
Mention the confidentiality and privacy of data
Include your unsubscribe link
Insert a relevant contact or signature on the email
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