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Email Survey Invitation Checklist
Item Completed
Subject line to draw attention to survey
Survey link at/near the top of body text
Thank the respondent for participation early
Explain the importance of the survey to them
Explain how the respondent was selected
Summarize how long the survey will take
Reference the reward, giveaway, or incentive
Mention the confidentiality and privacy of data
Include your unsubscribe link
Insert a relevant contact or signature on the email
MarketingResearchAdvisor.com
Email: gwkuhn3@gmail.com
@gwkuhn3 on Twitter

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Email Survey Invitation Checklist

  • 1. Email Survey Invitation Checklist Item Completed Subject line to draw attention to survey Survey link at/near the top of body text Thank the respondent for participation early Explain the importance of the survey to them Explain how the respondent was selected Summarize how long the survey will take Reference the reward, giveaway, or incentive Mention the confidentiality and privacy of data Include your unsubscribe link Insert a relevant contact or signature on the email MarketingResearchAdvisor.com Email: gwkuhn3@gmail.com @gwkuhn3 on Twitter