Personal Information
Organization / Workplace
London, United Kingdom, London United Kingdom
Occupation
Senior Client Manager / Associate Director at Millward Brown
Industry
Advertising / Marketing / PR
About
Market research consultant with a 10-year track record of helping brands find themselves, find their customers and achieve their market potential.
Triple-qualified Food Scientist, Molecular Biologist and Chemist with 10 years R&D experience in the US and UK and an inside understanding of the healthcare, biotechnology, pharmaceuticals and food & beverage space.
Particular interests include branding and product innovation
Market research insight areas:
Customer journeys and unmet needs, new product development and product positioning, brand positioning and brand development, emotional insight and emotional branding, marketing and pricing strategy, customer satisfaction, communications...
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