Gerard builds and leads multidisciplinary teams that bring clarity to complex brand challenges in the disciplines of Customer Experience, User Experience Strategy and Design, and Product Design.
He achieves desired outcomes by researching and discovering actionable customer insights at all relevant touch points and aligning them to business goals. As a result, personalized brand experiences are designed that differentiate, increase conversions and improve customer engagement.
Gerard’s present and past clients include national and global organizations, such as: Investors Group, RBC, MasterCard, Citibank, NB Power, Suncor, GM Canada, BayerCorp Science and Nestle.
He is a former Vice Pres...