Founding member of Transfer Banamex (mobile payments platform) responsible for the digital strategy, project management, user experience, usability and conversion analytics.
Improved online user experience, connecting web actions to a multichannel strategy and developing new acquisition channels driving online sales to a 700% increase in 12 months.
Development and implementation of a digital strategy to support business goals, building web marketing plans (design, infrastructure, content management and e-commerce)
KPI data management to improve results and identify new commercial opportunities
Planning and implementation of B2B and B2C strategies, designing customized solutions for cl...
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