Gerry has developed Top Tasks Management, a research methodology that helps large organizations better understand the most important needs of their customers and employees, and then optimize the performance of these needs / tasks. Top Tasks is used by organizations such as Google Search, Microsoft, Cisco, VMware, IBM, and NetApp.
Gerry has written five books on how the Web has facilitated the rise of customer power. His fifth book, The Stranger’s Long Neck, focuses on explaining the methods for identifying and measuring the performance of customer top tasks.
The Irish Times described Gerry as one of five visionaries who have had a major impact on the development of the Web. He has appe.