Gertjan is a UX strategist / interaction designer who loves to help companies design products that make peoples live somehow better.
Good product design is about solving problems. Start by getting all the assumptions out and start solving the right problems. Validate early. Do it often.
Focus on the experience and gain empathy for your users and their needs. Design product with real meaning and emotion in mind. Useful and usable products are nice, they create satisfaction, but only products focussed on the experience can create a loyal fanbase.
I believe in a simple iterative process. Learn, iterate and launch. Stop overthinking it. Start prototyping and validate concepts early and oft...
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