Greg Sterling is an analyst covering the converging worlds of online and offline. He is currently the VP of Strategy and Insights for the Local Search Association.
Coverage and research areas:
--Online advertising with a focus on local/geotargeting
--The emerging mobile marketplace
--Social media
--Small business adoption of online advertising
--Online reputation and reviews
--Next generation directories
--Traditional media transition to digital platforms and related business models
--Multi-channel shopping (online shopping, offline buying)
Specialties: Depth of industry knowledge, competitive benchmarking, product strategy.
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