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brand promise customer feedback customer experience execute as promised vendor management transparency brand real-time employee feedback brand purpose customer loyalty customer engagement aggregation simplicity vendor relationship management customer listening getsaydo brand management share vendor feedback internal customers employee alignment brand loyalty lawrence mcglown michael manross brand alignment cx provide vendor feedback supplier relationship management digital marketing strategic sourcing vendor relationships procurement social media online reputation sourcing supplier feedback the mcglown group net promoter request vendor feedback mr. anonymity survey research account management vendor performance feedback continuous improvement voice of customer view vendor feedback leads employee engagement customers marketing purpose b2b positioning customer delivery gap messaging reputation management brand deliver cross functional business purpose