Isaac is a Management Consultant whose expertise spans: Marketing, Market Research, Private Sector Development and Monitoring & Evaluation. Currently, as Executive Director of the Bureau of Market & Social Research Isaac has undertaken more than two hundred commercial research projects (quantitative and qualitative research) for organisations such as Scancom Ghana Ltd (MTN), Millicom Ghana Ltd (Tigo), Samsung, Diageo (Guinness Ghana Brewery Ltd), Nutrifoods Ghana Ltd, UBA, Olam Ghana Ltd, Unicef, Blu Communications and many more. Since he founded MSR in 2009 Isaac has done research projects ranging from feasibility studies, consumer usage and attitude (segmentation), advertising and conc...
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