As the Social Media Manager, I am responsible for Epoch Times' inbound marketing efforts and community building. I am also responsible for directing Epoch Times staff in their social activities to maximally benefit the growth of the product and nurture them as online brand ambassadors.
In the past year, Epoch Times’ traffic grew more than 20 folds. The branded social media channels tripled their reach. Referrals to the website from those channels increased approximately 7-fold.