- Currently running brand localization agency TOMORROW as CEO China
- Previously running creative digital agency Energize Shanghai as Co-founder & Strategy Partner
- Driven from China to Holland by car, fully sponsored by Chinese brands (BYD, Huawei, Lenovo, etc)
- Author of the book 鈥楬ow to build an Iconic Brand for the Youth in Urban China鈥�
- Speaker at events and author of articles on branding and marketing in China
- Cum laude graduate in Marketing
- Fluent English, Fluent Dutch, Intermediate Mandarin
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