With a strong background in SEO, SEM, Analytics and Mobile, I am currently looking into Loyalty, CRO and CRM while trying to make teams work more efficiently.
Startupper at heart with a hands on approach influenced by agile and lean thinking.
Over the past 10 years I have designed and executed digital marketing plans in mobile, travel, e-commerce, food, fashion and health care, consulting companies on how they can build an effective digital strategy using the integration of content, search, social, video, and mobile platforms.
During my career I have been investigating how mobile is disrupting most established business models, focusing on mobile advertising, loyalty schemes, payments