Social Media creates opportunities for businesses to acquire new customers, gain feedback, engage, and entice loyalty. However, there are more paths to failure than success. Companies often do not understand the commitment necessary to satisfy their clientele with the same results achieved in traditional channels.
Like a pyramid; marketing, public relations, and customer service come together to make up the three sides of the social media customer experience. Executed correctly: Brand awareness, positive reputation, and earned word of mouth are just some of the benefits. Without these disciplines working together, the pyramid falls down.
My name is Phillip Crowe and I provide tailored...
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