"Bait the hook for the fish, NOT the fisherman."
Highly-motivated and passionate marketer that thrives on selling more stuff to more people, more often. Classically-trained within the halls of some of the world's largest and most respected brands including Coca-Cola, UPS, Samsung, General Motors, and IBM. I have led engagements that included brand development (and architecture), integrated brand strategy, partnership development, cross-platform media activation, and concept ideation. I have specific expertise in marketing through sports and entertainment, and have managed brand partnerships with the Olympic Games, FIFA World Cup, Formula One, NASCAR, NCAA, and the major stick-and-ball...