Responsible for establishing an overall department vision and leading a team of 75 interactive marketers globally. This includes everything ranging from strategy, program development, channel management, and analytics/optimization. Digital components include web, social media, SEO, SEM, content marketing, lead management, mobile, app and emerging media. Additionally, responsible for rolling out an updated Aon brand to 500+ marketers around the world over an 18th month period. This includes the creation and documentation of all customer touchpoints and equipping marketers with go to market playbooks. Also, responsible for certifying all marketing and communication employees and agencies t...
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