Top 10 lessons learned buongiorno
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This document outlines lessons learned from a business plan project for Boungiorno Cais, an Italian breakfast and brunch restaurant. Key lessons include: obtaining initial external funding, developing strong supplier relationships, validating the customer concept, catering to demand for new food experiences, attracting a young nighttime customer base, relying on word-of-mouth advertising, adapting the business model, offering breakfast foods at dinner time, competing at different times of day, and expanding revenue sources like home delivery.
Top 10 lessons learned buongiorno
- 1. Boungiorno Cais Entrepreneurship and Businness plan Spring 2013/2014 Professors: Jo達o Trigo da Roza & Ant坦nio Lucena de Faria Claudia Seidenstricker 152113370 Gon巽alo Carreteiro 152113342 Liat Schliesser 152113318 Pedro Guerreiro 152113317
- 2. Boungiorno Cais Top 10 lessons learned The project would need an initial round of external funding to be able to develop and scale the business The relationship with ingredient suppliers is fundamental for smooth operations In the initial stage, for this particular business, it is important to focus on customer and concept validation People are seeking to experience new types of food In the interview process, that the late-hour feature will attract many young people and night-clubbers
- 3. Boungiorno Cais Top 10 lessons learned Communication through word-of-mouth and free advertising will be extremely important to our business The business model canvas helped us to structure our project and adapt to the changes that occurred during the process The interviews showed that people are interested in having breakfast at dinner time Different competitors at different times of the day We realized that we need to expand our activities to have other revenue sources. E.g.: Home Delivery