Personal Information
Organization / Workplace
Puerto Rico area Puerto Rico
Occupation
Integrated Marketing Communications and Branding Professional, Multicultural Savvy, University Professor
Industry
Advertising / Marketing / PR
About
MBA with years of successful experience in integrated marketing communications with particular expertise in Latin America, U.S. Hispanic and Puerto Rico markets. Led and managed advertising, media agencies, vendors and suppliers in developing and implementing marketing communications strategies, media plans and research. Experienced in creating, evaluating and implementing strategic promotional programs. Substantial knowledge in driving consumer awareness and purchase intent. Demonstrated sound leadership abilities in cross-cultural relationship building to increase brand awareness, product preference, revenue and market share. Additional experience as a university professor.
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